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In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action.

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But visitors are seldom ready to make purchase decisions right away. When you use lead magnets, you grant them access to gated content, and in return, they fill out a signup form on your site. And voila! You just got them to join your email list, which can make it a whole lot easier for you to engage with and convert them into future buyers through email marketing. Think of lead magnets as a reward for opening a dialogue and engaging with your brand.

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The simple act of browsing your site is a promising indication that sooner or later, they might become a customer. Your free offer can also help you build a sense of confidence, trust, and authority amongst your sales prospects. Lead magnets are particularly useful for your content marketing team if your focus is on the quality of leads and not quantity.


Gated content is not available for everyone, but anyone who wants it enough will be willing to share their personal information with you. This includes their name, email address, occupation, company, annual revenue, and anything else that helps your sales team personalize and improve their communications.

By getting these details, you can paint a better picture of these prospects, and in the future, you can also take advantage of qualitative information to craft better lead magnets that are more attractive to your target audience segment. Gating your content might lead to a reduction in traffic and page views, but you can pretty much guarantee that the users who do end up viewing your content will be better in terms of quality and relevance to your product offering.

Your eBook could be something as simple as a PDF version of a blog post so users can download it for offline reference at a later point.

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There are a few strategies you can implement with eBooks. Enter the quiz lead magnet, where you provide some form of assessment or test and interpret the result of their answers at the end. For example, young parents might want to take a quiz to know if their parenting style might be too restrictive or too liberal for their children. Everybody loves cheat sheets because they save people a lot of time by cutting to the chase. They work similarly to a checklist, only cheat sheets have a more actionable nature to them. When developing a cheat sheet, always remember to keep things brief and concise.

We are available 7 days a week, Monday to Friday 8: Many people who use PRALUENT get their prescription from a specialty pharmacy, a type of pharmacy that can store and deliver medicine that needs special care. Many provide self-injection training, reminders, and other services.

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Please note the specialty pharmacy may call from an unknown or blocked number to offer this support. Before starting PRALUENT, tell your healthcare provider about all your medical conditions, including allergies, and if you are pregnant or plan to become pregnant or if you are breastfeeding or plan to breastfeed. Tell your healthcare provider or pharmacist about any prescription and over-the-counter medicines you are taking or plan to take, including natural or herbal remedies. Call your healthcare provider or go to the nearest emergency room right away if you have any symptoms of an allergic reaction, including a severe rash, redness, severe itching, a swollen face, or trouble breathing.

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  7. Tell your healthcare provider if you have any side effect that bothers you or that does not go away. PRALUENT is used along with diet and maximally tolerated statin therapy in adults with heterozygous familial hypercholesterolemia an inherited condition that causes high levels of LDL or atherosclerotic heart problems, who need additional lowering of LDL cholesterol. Click here to learn more about Sanofi's commitment to fighting counterfeit drugs.

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